As promised...meet my new BFF!

She helps me out tremendously, makes my life easier, helps me stay organized and often brings a smile to my face. She sounds perfect doesn’t she? She’s not a person though… she’s the newest Ju-Ju-Be diaper bag, just released this summer. (And yes, I realize I’m using a personal pronoun- sometimes a bag is more than just an “it”, it’s a “she”).

Before I delve right into the great features particular to the BFF, let me outline some of the features common to all Ju-Ju-Be products. The outside of the bags are made of Teflon, which protect against stains, tears and general wear on the bag. The inner fabric is made of a microbial fabric to help reduce odors and prevent bacterial nasties (we all know some funky things can be found in diaper bags). The linings of the bags are all light coloured to avoid the “black hole effect”. While the black hole might be great for Mary Poppins, most of us don’t enjoy having to stick our heads in our bags to try and see what’s in there. The change pads are made of extremely cushy memory foam, covered on one side with the same inside fabric of the bag and on the other side with the matching, patterned, outer fabric.All of Ju-Ju-Be’s products are completely machine washable, even their earth leather (which is an animal friendly leather). All of the Ju-Ju-Be hardware is metal, rather than plastic and you won’t find a strip of Velcro on any Ju-Ju-Be product. As well as wearing poorly, Velcro is often quite loud, which is not ideal when you want to avoid waking a sleeping baby. Instead, Ju-Ju-Be uses hidden magnets (my hubby’s personal favourite) and smooth metal zippers.

On to the BFF herself. As I mentioned, the BFF was revealed at the beginning of summer, to much anticipation by the Ju-Ju-Be fans. This bag did not disappoint. Many claim it is Ju-Ju-Be’s best bag yet and I would have to agree. There are so many wonderful features of the BFF, it really is a cut above most other diaper bags.

The organization of the BFF is what really makes it stand out. 4 gusseted inner pockets, 3 inner zippered pockets, 2 outer insulated bottle pockets lined with 3M insulate, a lined electronics pocket and a fabulous “Mommy pocket”, with its own compliment of pockets and key fob, make it easy to find a place for everything. It’s easy to find things on-the-go and keep them organized without much effort, especially when using other smaller Ju-Ju-Be bags within the BFF.


One of the greatest features of the BFF is that it can be worn as either a backpack or messenger style bag. Detachable backpack straps and a detachable, adjustable messenger strap make the BFF very versatile. I also love the grab handle on the top of the bag, which is extremely convenient and handy (no pun intended).

My BFF’s first outing was to our local fair, where she was truly put to the test. It was a cold, windy day so I had to pack an extra blanket and sweater, as well as the usual compliment of baby accessories- cloth diapers, wipes, bum paste, sippy cup, cheerios, spare clothes, snacks for me, my wallet, camera, water bottle, a few toys and my ergo. The BFF easily held it all without feeling stuffed. My water bottle and Emma’s sippy cup stayed cold because of the insulated bottle pockets and I never had to dig through the bag to find things. I was able to change Emma on a wooden bench thanks to the squishiness of the memory foam change pad. I'm embarrassed to say I almost cried when the BFF picked up some nasty black grease stains, but when I got home I gave her a little squirt of stain remover, tossed her in the washer and she came out good as new.

Although the BFF is primarily marketed as a diaper bag, it doesn’t obviously look like one and can be easily used far beyond the diapering years as a work bag, school bag or camera bag. I can see mine being used for many years to come.

It’s no secret I love all things Ju-Ju-Be. With superior craftsmanship and stylish prints to fit every taste it’s hard not to love them. I truly believe, though, they have come out with the ideal diaper bag. The only hard part is choosing which print. Don’t roll you eyes when I tell you there are some Pink Ladies who have the BFF in a few different prints because they love it so much. It took me weeks to decide which one I liked; there are just so many gorgeous prints to choose from.Bottom line- I couldn’t be happier with my Marvelous Mums BFF.



Jenny