Monday, September 20, 2010
I have an obsession. It may even be bordering on an addiction. No, I’m not talking about cloth diapers, although I am obsessed with those. Nor am I referring to my french fry addiction (I visit our local chip wagon far too often). This time I’m talking about Ju-Ju-Be (and I don’t mean the little candies). I’m referring to the beautifully made, amazingly functional, outstandingly gorgeous diaper bags and accessories made by Ju-Ju-Be. If you haven’t seen any of these bags or, (GASP), even heard of them, let me take you down the rabbit hole.
I blindly got sucked into the Ju-Ju-Be vortex when my hubby bought me a Ju-Ju-Be bag and wallet for Mother’s Day. Neither of us had any idea about the Pandora’s box that had been opened. I quickly fell in love with the superior craftsmanship and organization that is common to all Ju-Ju-Be products. The attention to detail didn’t hurt either. I’m not really a glitzy, “bling” sort of girl, but there’s something charming and appealing about the little Rhine stones embedded in every zipper pull.
What finally pushed me beyond the point of no return, however, was the discovery of The Pink Room, an online forum where Ju-Ju-Be fanatics (or Pink Ladies, as we are affectionately called) unite and enable each others' bag obsessions. Among the many sub forums there are sections for interests such as cloth diapering and baby-wearing, a “family matters” forum where Pink Ladies ask for advice and offer support, and perhaps the favourite forum of most Pink Ladies, the Ju-Ju-Be bag-swap. Here you can find all things Ju-Ju-Be offered for sale or trade (FSOT) as well as specific items Pink Ladies are in search of (ISO).
It was on the FSOT forum that I found my next Ju-Ju-Be addition and added a whole new dimension to my growing obsession. Pink Ladies buy, sell and trade their bags like kids trading cards or marbles on the school yard. Granted the “merchandise” is a little more valuable and shipping costs have to be factored in, but the delight over trading and acquiring new Ju-Ju-Be’s is as pure and all encompassing as that of a child finding a rare marble to complete her collection.
Just so you don’t think I’m completely off my rocker I would like to say that although to the uninitiated my Ju-Ju-Be obsession my seem extreme, I am just a “Pinkadette” or “Pink newbie” compared to the more experienced, long-term Pink Ladies. Some of the more senior obsessed have complete collections of a certain print. They diligently and patiently search for every item ever made in that print. Others have 3 or more of the exact same bag in the exact same print because they want to have a back up in case something happens to one of their bags. My collection and obsession pales in comparison to this level of dedication.
I won’t overwhelm you with the plethora of bags and accessories available, nor will I try to describe the dozens of beautiful prints they come in. I merely want to give you a glimpse of the wonderful world of Ju-Ju-Be. After all, I would hardly be able to call myself a true Pink Lady if I didn’t at least try to spread the Ju-Ju-Be love.
Stay tuned for my review of Ju-Ju-Be’s newest and best selling diaper bag, the BFF. I promise not to be biased…